What is it about all the back to school shopping ads that makes me want to pick up my purse, and head to the stores with a list? Years of early training sets habits that are hard to break. Back-to-school used to be the second largest driver for clothing retail, right up there with Christmas. As a girl, I remember my mother taking me to the store for new school shoes to replace the grown-out-of pair from the previous year, and new blouses to wear with my uniform skirts. The skirts rarely needed replacing; they wore like iron! Most of the school shopping for the year was done, and unless a growth spurt sized me out of something, that was it. I continued the habit with my sons. Now I have no one at home to back-to-school shop for, but the drive is still strong!
Out of Season
A frequent client complaint is that the items in the stores don’t match our seasons, especially for those of us who live in warm climes. Here in Georgia, we may very well be wearing sandals all the way through November. By the time we need cold weather gear, the stores have moved onto resort wear, and spring items are on the shelves. My (not so sympathetic) response is PLANNING. You know the “cold” will come. It does. Every year. Plan for it. I don’t know when Planning and Budgeting became dirty words. Both are powerful tools, and pack a real punch when used together!
Do you have a clothing budget? If not for yourself, how about for your family? I would venture to guess that the answer is no. Most of the people I talk to, unless they are in finance, don’t bother thinking about a clothing budget. They may choose an amount they want to spend on Christmas shopping or on a personal shopping trip, but overall, most Americans seem to have lost the concept of a budget. At one time, back-to-school shopping had to be saved up for… Now, we can buy almost anything we want on credit. No worries, right? Recreational shopping (aka: malling, retail therapy, hitting the shops) wreaks havoc with a budget, unless you have the discipline (another out of fashion word) to keep your wallet in your pocket, and wait for the right item at the right price. Many financial calculators put the amount you should spend annually on clothing at anywhere from 5-10% of your total budget. (If you are dressing a family, your number should be at the higher end of the range.) Just knowing how much you have to spend makes you a more careful shopper.
One of my favorite quotes about planning is from Dwight D. Eisenhower (a man who knew something about preparation). He said that when preparing for a battle, “plans are useless, but planning is indispensable.” Your wardrobe is no different! You should have a wardrobe that flatters you, fits your lifestyle, supports your goals, makes you happy, AND fits your budget. This does not happen by accident! I firmly believe that you should always have something in your closet appropriate to wear to a funeral, or to a meeting with a lawyer or financial professional. (Emergency shopping for these situations tends to lead to poor and/or expensive purchases…) A ready-for-your-life wardrobe is possible, but only if you think before you buy. Do you know what you need? I see clients who think they need a new pair of trousers, only to find they have three with price tags, hanging in the closet unworn. Please, do your closet, your bank account, and the planet a favor. Start in your own closet. Instead of spending three hours at the mall, spend those three hours going through what you already own. You are going to stock your own personal boutique. Put on some music. Grab a glass of water. Try things on just like you would in the store. (Bonus: You can grab the right shoes, too!) If an item does not fit, suit you, or you wouldn’t buy it from a store today, it probably does not deserve a place in your boutique. Bless someone else with it. There are hundreds of articles and videos about how to do a wardrobe audit.
Now that you know what you have, you probably have a better idea of what you need. Were the two tops you wear with your workhorse trousers past their prime? Did you finally say good-bye to those too tight/too baggy/too faded jeans? Take a close look at what you have, and what you need to buy to make outfits. Start your list. You don’t need to list “pink button-down shirt” just because you got rid of one. Is that really what you need, or do you need a flattering light colored shirt to wear to work, and with jeans? Maybe a dark colored jacket would pull together those trousers and blouse to give them a professional edge. Maybe you just need some casual pants that don’t say yoga. Once you have a plan, and know how much you are willing to spend, you can head to the shops.
Armed with a list, and aware of your budget is a great way to make a shopping trip easier, whether at the mall, or online. You don’t need to waste time looking at everything (and consequently find nothing). If you know what you are looking for, you are more likely to bring home something you need and will wear. If you don’t love it (unless you really have nothing left at home) don’t bring it home. If a trip without a purchase feels like a waste of time, think of the trip as a money saving reconnaissance mission!
If all of this sounds like too much work or is too stressful, you can always call a professional… I would love to hear from you!